Tuesday, September 08, 2009

ButterFlies are Free …

by Sandy Penny

Chrysalis2 I have had many symbols throughout this spiritual journey called life. The first one was the rising sun. In the mid-1970s, in meditation, I heard a voice say, “You are the daughter of the rising sun, and this shall be your symbol.” I called out internally to the voice and said, “What does that mean?” In response, I heard, “You will come to understand, and you will know when to use it.” I sighed deeply, very cryptic, but somehow it gave me a tingly little excitement inside. That was the beginning of learning about symbolic language for me, and the rising sun did become my symbol when I published the first metaphysical newspaper in Houston called, “The Rising Sun.”

Beginning last year, 2008 and continuing through this year, the ButterFly has become my current symbol, and I am discovering that I’m not the only one. It seems that butterflies are everywhere right now. I just was sent a photo of a butterfly crop formation today, and it reminded me of my whole butterfly experience.

Years ago, about this time of year, I was camping with my family. I woke up with the sun one morning and was inspired to take a walk beside the crystal blue Canyon Lake in Texas. As I sauntered along a tiny path through dense foliage, I spied a beautiful bush, thick with tiny delicate flowers like nothing I’d ever seen before. The flower petals were so light that the gentle breeze was causing them to flutter in the wind. Intrigued, I walked toward the bush to examine the blossoms more closely. When I reached out to touch them, the entire bush came alive, and all the flowers flew away.

Tiny white butterflies had been feasting on whatever bush that was. It was like a scene from a Disney movie – as if the flowers had magically turned into butterflies and ascended into the heavens. It was a most mystical experience, and I wished I could have shared it with my children, but it was mine and mine alone. I cannot express the joy of that little unexpected adventure. Wonderful! Natural! The magic of that transformation lifted me up, and for a moment I soared with those butterflies.

My ButterFly connection was renewed in Taos when I launched the ButterFly Healing Arts section of the HorseFly last October. That was also magical. I had proposed the section two years before, and nothing came of it. The day after I quit writing for the Taos News, in the Dragonfly Cafe, I ran into Bill Whaley, owner of the Horse Fly. I mentioned the ButterFly concept to him again, and he said, “OK, let’s try it out.” And like magic, once again, I was lifted up and flew with the butterflies.

My friend Selia Quinn took some fantastic butterfly photos, beginning with a chrysalis she found on the ground and took inside and let it transform. She took photos at each stage of development of the butterfly, and now she has a photo exhibit at the butterfly museum in Houston. She too was lifted by the butterfly and flew a little higher.

Now, a butterfly with a human body crop formation has been created, and I say our transformation has begun. Does the caterpillar know it will become a butterfly, or does it simply become? Are we ignorant of the transformation that is occurring within us now? Why can we not see the beauty that will be born of our cocoon? This is the time of our becoming. Let the old ways drop away so we can soar to our greatest heights.

You are a ButterFly, and butterflies are free!

butterfly-crop-circle

I just got word that this crop circle was created as some kind of PR thing by humans, however, you still can’t deny the imagery and its symbolic meaning of transformation. We all respond to energy in different ways, and who’s to say those who were inspired to create the crop circle weren’t responding to a higher energy as well. The message stands on its own: time to come out of our cocoon and be as beautiful as we truly are.

Butterfly-drying-2

For more on me: WritingMuse.com

Tuesday, August 25, 2009

What’s in a Question?

by Sandy Penny

Why do so many people use a question as a headline?

It starts the reader thinking about the subject of the article. It speaks directly to the reader and immediately engages them. It’s a popular marketing strategy because it works.

It actually sounds like you care about the opinion of your reader, and most authors do care. So what if it’s a marketing ploy? If it engages you in an internal dialogue and you learn something about yourself in the process, isn’t that a productive exercise? Who doesn’t want to think our opinion is important to others?

Asking questions is a valuable social tool for creating dialogue. Many people lack the questioning skill. They just want to tell you what they think and move on to the next subject. Caring about what other people say creates a bond between you. It can create more loyal customers who feel that you’re listening and responding to their needs. After all, they’re buying the product, shouldn’t you care what they think?

Back in 1978, when I got the idea to start a newspaper in Houston, Texas, on the heels of another failed newspaper, it didn’t seem like a great business idea. If my predecessor went out of business, perhaps the market for that type of newspaper was lacking. I really didn’t know why they went out of business, so I hit on a strategy that worked for me, and I’ve since successfully used it to start other businesses.

I picked up a copy of the defunct newspaper, called all the advertisers and invited them to a party. I was up front that the party was about discussing a newspaper idea. I didn’t try to trick them into coming to a party and then spring the newspaper idea on them. I let them know I was interested in creating a newspaper that would meet their needs and the needs of their customers. I passed out a mock-up of my newspaper idea to everyone at the party. Then I did something unusual, I asked them how I could best serve them and their customer base. They had lots of great ideas.

Next I asked them to support me in meeting their needs, and I sold enough advertising that day, on a newspaper that had never been produced, to pay for the first printing. After that, I had a party every month when the paper was printed so advertisers could take bundles of newspapers to their businesses. I thereby eliminated about half my distribution costs (mostly efforts on my part). Each month, I would chat up my advertisers for new ideas for future issues and get their feedback on how I was doing with meeting their needs.

The biggest benefit that came out of the experience was the sense of community that was created around the newspaper. It became the hub for dialogue among community members, and the monthly meeting became the venue for that dialogue. I sold more advertising and collected checks in a timely fashion at those parties. About a year later, a larger newspaper came into my community and tried to start a competitive publication. It was better funded and slicker, but it could not get a foothold. My community was really loyal because I had created a personal bond with them by asking for their feedback – and of course, using it. You can shoot yourself in the foot if you go to the trouble of getting input, and then don’t use any of it. People tend to feel disregarded and badly used.

So, why am I writing about this in a healing arts section? The same technique works in personal relationships. It’s all well and good to say that we should not care what other people think. Independence and autonomy are great, and we should not let our lives be run by other people, but sometimes friends and customers have really excellent ideas that can benefit us personally and in business. Asking questions and really listening and using the answers makes our friends and customers feel valued. It develops interactive relationships. We all know those who pontificate from on high and never let others talk.

Dialogue creates community and cooperation and strong friendships that sustain themselves during challenging times. We are living in challenging times right now. Maybe it’s time to ask a few more questions of those you care about and really listen to what they have to say. What do you think?